A Brief History of Adidas

A Brief History of Adidas Although urban legend has it that the word Adidas is an anagram of the phrase all day I dream about sports, the athletic wear company gets its name from its founder, Adolph Adi Dassler. He and his brother founded the company that would become a worldwide brand, but their history as members of the Nazi Party isnt as well known. Beginnings of Adidas Shoes In 1920, at the age of 20, avid soccer player  Adolph  (Adi)  Dassler, son of a cobbler,  invented spiked shoes for track and field. Four years later Adi and his brother Rudolph (Rudi) founded the German sports shoe company  Gebrà ¼der Dassler OHG- later known as  Adidas. T By 1925 the Dasslers were making leather  shoes  with nailed studs and track shoes with hand-forged spikes. Beginning with the 1928 Olympics in Amsterdam, Adis uniquely designed shoes began to gain a worldwide reputation.  Jesse Owens  was wearing a pair of Dasslers track shoes when he won four gold medals for the US  at the 1936 Berlin Olympics. At the time of his death in 1959, Dassler held over 700 patents related to sports shoes and other athletic equipment. In 1978, he was inducted into the American Sporting Goods Industry Hall of Fame as one of the founders of the modern sporting goods industry. The Dassler Brothers and World War II During the war, both Dassler brothers were members of the NSDAP (The National Socialist German Workers Party)  and eventually even produced a weapon called Panzerschreck an anti-tank bazooka, made with the help of forced labor. The Dasslers both joined the Nazi Party prior to the war, and Adi supplied shoes to the Hitler Youth movement, and to German athletes at the 1936 Olympics. Its also believed that Adi Dassler used Russian prisoners of war to help at his factory during the war since there was a labor shortage due to the war effort. The Dasslers had a falling out during the war; Rudolf believed Adi had identified him as a traitor to American forces. In 1948, Rudi founded what would later become Puma, a rival shoe company to Adidas. Adidas in the Modern Era In the 1970s, Adidas was the top athletic shoe brand sold in the US. Muhammad Ali and Joe Frazier were both wearing Adidas boxing shoes in their Fight of the Century in 1971. Adidas was named the official supplier for the 1972 Munich Olympic Games. Although still a strong, well-known brand today, Adidas share of the world sports shoe market dropped over the years, and what began as a German family business is now a corporation (Adidas-Salomon AG) combined with the French global concern Salomon. In 2004 Adidas bought Valley Apparel Company, a U.S. company that held licenses for outfitting more than 140 U.S. college athletic teams. In 2005 Adidas announced that it was purchasing the American shoemaker Reebok, which allowed it to compete more directly with Nike in the U.S. But the Adidas world headquarters are still located in Adi Dasslers hometown of Herzogenaurach. They also have an ownership stake in German soccer club 1. FC Bayern Mà ¼nchen.

Teaching Children with ADHD †Education Term Paper

Teaching Children with ADHD – Education Term Paper Free Online Research Papers Teaching Children with ADHD Education Term Paper ADHD has become a â€Å"buzz† term in the educational environment. Since ADHD is so commonly encountered by educators in both special education and general education, it is crucial for a teacher to understand it, know the science behind it, and be able to provide the best educational environment for students with it. ADHD stands for attention-deficit/hyperactivity disorder. Originally, the disorder was labeled ADD (attention deficit disorder). But due to the research by Russell Barkley, a Harvard psychologist, whose results showed that 85% of all children who suffer from attention deficit disorder also suffer from the hyperactivity component (Loechler, 1999). Therefore, the two disorders have been combined to form the single disorder of ADHD. The cause of the disorder is not well understood. Unfortunately, parents often blame themselves when a child is diagnosed with ADHD, but scientists now believe that there is a genetic and neurobiological explanation for the disorder (Attention-deficit/hyperactivity disorder, at http://mayoclinic.com). ADHD was once thought to be exclusively caused by a chemical imbalance because children and adults diagnosed with ADHD appeared to have low levels of dopamine, which is a chemical that sends messages to the part of the brain involved in attention, movement and motivation. But more recently, brain scans of children with ADHD also show changes in the neural pathways that carry these messages (Attention-deficit/hyperactivity disorder, at http://mayoclinic.com). Therefore, researchers believe that it is possible that the dysfunction of these pathways could be interfering with communication between the parts of the brain that regulate attention, planning, impulsive behavior and motor control, which are all areas of difficulty for people with ADHD. Heredity may be the most common cause of ADHD. Research shows that one in four children with ADHD have at least one relative with the disorder, and when one identical twin has ADHS, the other twin almost always has it as well (Causes of ADHD, at http://myadhd.com/causesofadhd.html). Other possible causes of ADHD are childhood exposure to environmental toxins and maternal smoking, drug use and exposure to toxins during pregnancy. There is evidence that preschool children exposed to lead and industrial chemicals such as Polychlorinated Biphenyls (PCBs) have an increased risk of developmental and behavioral problems. Children whose mother smoked, took drugs, or had exposure to environmental toxins during pregnancy may also show signs of developmental and behavioral, however, it is unlikely that such exposure accounts for differences in brain development in the vast majority of children and adolescents with ADHD (Causes of ADHD, at http://myadhd.com/causesofadhd.html). It is important for teachers to know about the myths surrounding ADHD so that they can accurately answer questions that parents ask. It is commonly believed that diet can be a causative factor to a child’s ADHD. But according to the research, there has been no found correlation between allergies or food sensitivities and ADHD. Despite the lack of evidence, the popular media continues to discuss the role of food in ADHD, particularly that sugar may cause children to become hyperactive and impulsive (Wolraich, 1985). Other theories or myths regarding the cause of ADHD are hormone dysfunction and vestibular system dysfunction. There has been no significant research that has found connections between either of these two dysfunctions and ADHD. Probably the most important myth for teachers to be able to dispel is that poor parenting or problems in the family can cause ADHD. Although some studies show that parents use more negative commands with children with ADHD and less positive reinforcement, this is most likely a result of the child’s non-compliant behavior versus a cause of the child’s ADHD. It is important for teachers and parents to realize that although parenting and family dynamics may not be the cause of ADHD, symptoms of ADHD and the degree to which such symptoms can impact the child’s functioning, can be reduced by parents who provide appropriate accommodations and interventions (Causes of ADHD, at http://myadhd.com/causesofadhd.html). So, what exactly is ADHD and why is it so commonly referred to in today’s educational environments? ADHD is the most commonly diagnosed behavioral disorder of childhood, estimated to affect 3 to 5 percent of school-age children. The main symptoms of ADHD include developmentally inappropriate levels of attention, concentration, activity, distractibility, and impulsivity. Children with ADHD usually have functional impairments across multiple settings including home, school, and peer relationships. ADHD has also been shown to have long-term adverse effects on academic performance, vocational success, and social-emotional development (Diagnosis and Treatment of Attention Deficit Hyperactivity Disorder, at http://consensus.nih.gov/cons). It is very likely that a teacher in today’s educational environment will encounter a student with ADHD. As a teacher, it is important to be able to provide a learning environment appropriate for all students, including those with disabilities such as ADHD. It is important to consider the classroom environment. Since only about half of the students diagnosed with ADHD qualify for special education (Loechler, 1999), and the philosophy of the inclusive classroom has become so popular, it is crucial that teachers are able adapt and modify their classroom and lesson plans to fit a student with ADHD. According to the Council for Exceptional Children, CEC, 1992, There are three strategies for dealing with students with hyper activity: 1) Incorporate movement into the classroom, 2) Allow for positive peer attention, and 3) Provide frequent teacher monitoring (Carbone, 2001). A major challenge for a teacher is to design an inclusive classroom that supports the educational development of a student with ADHD. One major challenge comes with the newer trend of the â€Å"open classroom† which is a loosely-structured arrangement which offers students multiple sites of stimulation such as learning centers, libraries, reading areas, etc. (Carbone, 2001). Although this open classroom set-up may be a wonderful learning environment for the general education students, it may provide too much sound and visual stimulation for a student with ADHD to stay focused on the educational task at hand. This may lead the teacher to make accommodations for a student with ADHD. First, a teacher must put considerable thought into the child’s location in the classroom and must plan supportive classroom features. Carbone, 2001, provides a list of helpful suggestions a teacher can consider when designing a classroom seating arrangement for a child with ADHD: First, the classroom should be arranged in the traditional â€Å"row† seating design. This is the most structured and predictable seating pattern. Second, the student with ADHD should be placed at a desk in the front row next to the teacher’s desk so that he/she will be less distracted by the other students and more likely to focus on the teacher. This will also allow for immediate feedback and close monitoring and will also enable to student to ask for assistance in a more conspicuous manner. Next, make sure that student is not placed near potentially distracting areas such as a window, pencil sharpener, or aquarium. It may be helpful to surround the student with well-behaved, a ttentive, friendly students. Hopefully these students will automatically interact with the student with ADHD and provide a model of proper classroom behavior as well as positive peer interaction. For a student that is over-stimulated, provide a â€Å"work station† in the room where a student can go to do work. This work station can be in a corner of the room, enclosed with book shelves, and could have comfortable chairs and pillows to provide a student with a safe, isolated environment in which to focus on the task at hand. If this work station is considered to be just another of the learning stations in the classroom, the student with ADHD may feel less apprehensive about using it and the other students may be less likely to make fun of the student for using it. Since many students with ADHD have difficulty completing tasks involving fine motor skills, the teacher can provide learning centers and stations that require fine motor skills such as an art center or a compute r center. These centers will benefit all the students, not only the student with ADHD. Lastly, since students with ADHD often feel embarrassed about having to take medication, the teacher can provide a secure, private place for the student to keep and take his medication. Although the most common characteristics of ADHD are the hyperactivity, inattention, and distractibility (Wambold, 1998), another possible difficulty that a teacher may have to deal with is impulsivity. This is when a student blurts out answers before getting called on. Children with ADHD often have difficulty waiting their turn and will interrupt and intrude on other students (Carbone, 2001). Some strategies that Carbone recommends for dealing with impulsivity are cognitive behavior therapy, timeouts, and positive reinforcement. Another characteristic of ADHD is disorganization (Carbone, 2001). In a case study written by Wambold, 1998, the author suggests several strategies for a teacher to help a student with ADHD stay organized. First, designate a specific space for the student to keep his/her materials and school supplies. Organizations skills should be modeled in a routine manner. Next, help the student plan ahead and schedule blocks of time to complete tasks. It may be helpful to provide different colored notebooks for folder for each class to keep the student organized. Also, students should learn to keep a day planner and record all of the things that he/she should accomplish in this planner. The parents should check this planner regularly and help the student keep on track. Throughout the literature research there are a lot of suggestions for teachers on how to best teach a child with ADHD. There are three important topics regarding working with a child with ADHD that have not yet been mentioned. First, it is very important to reward a student when he/she has accomplished the task that has been asked of him/her. It is not enough to just reward the student when he completes his/her school work. It is important to reward for other accomplishments such as listening and following directions, sitting quietly, and positive interaction with other students. The second important idea is parental involvement. Parents play a huge role in the education of children with ADHD. Parents should know there legal rights under the Individuals with Disabilities Education Act (IDEA) which requires public schools to provide appropriate services and make reasonable modifications for students with disabilities (Loecher, 1999). Also, parents should be involved in the edu cation of their children so that there can be a continuum of learning from the classroom to the home. Parents should take the time to learn about their child’s disorder and talk with the teacher about the child’s educational goals. Parents can provide a home environment to help the child succeed. The third topic that was not presented in this paper is the use of medication to treat ADHD. The medical treatment of ADHD, although very important, goes beyond the scope of this paper. But it is important to realize that you can not consider the treatment of ADHD without at least considering the medical treatment component. â€Å"Treating ADHD requires a multimodal approach. For many children, medication, primarily psychostimulants, is an important part of treatment. Behavior management is also crucial. Without specialized interventions by teachers and parents, most children with ADHD find it very difficult to meet academic and behavior concerns.†(Loecher, 1999). Looking at the above quote, there is a great amount of responsibility placed on teachers to provide students with ADHD an appropriate learning environment. To do this, a teacher must be aware of the causes of ADHD, know the symptoms of ADHD, and be able to modify and design the classroom to allow a child with ADHD to have a chance to succeed in education and society. This is a challenge that all educators should look forward to and be ready to take head on. REFERENCES Carbone, E. (2001). Arranging the Classroom with an Eye (and Ear) to Students with ADHD. Teaching Exceptional Children, 34(2), 72-81. Loechler, K. (1999). Frequently Asked Questions About ADHD and the Answers from From the Internet. Teaching Exceptional Children, 31(6), 28-31. Wambold, Y.C. (1998). An ADHD Success Story: Strategies for Teachers and Students. Teaching Exceptional Children, 30(6), 8-13. Electronic References Causes of ADHD, at http://myadhd.com/causesofadhd.html Mayo Clinic Staff. (2005). Attention-deficit/hyperactivity disorder, at http://mayoclinic.com National Institutes of Health Consensus Development Conference Statement. (1998). Diagnosis and Treatment of Attention Deficit Hyperactivity Disorder, at http://consensus.nih.gov/cons Research Papers on Teaching Children with ADHD - Education Term PaperEffects of Television Violence on ChildrenPersonal Experience with Teen PregnancyRelationship between Media Coverage and Social andThe Relationship Between Delinquency and Drug UseStandardized TestingInfluences of Socio-Economic Status of Married MalesGenetic EngineeringResearch Process Part OnePETSTEL analysis of IndiaHip-Hop is Art

CRM technologies paper (Customer Relationship Management) Essay

CRM technologies paper (Customer Relationship Management) - Essay Example Internet and telephones are helping the organization to build a good relationship with the customers. CRM is a vital resource for the organization. The main goal for the organizations is to convert customer relation keen on higher profitability by growing rate of repeat purchase as well as dropping customer purchase costs. CRM helps the organization in understanding the customer expectations and behaviors. CRM also helps the organization to focus on profitable customers who can obtain long-term profit. Digital transformation has fetched a huge and rapid reconfiguration and restructuring in present day business - the reformation of interaction, products as well as payments from the customers to the organizations and also from organizations to suppliers is generating much consternation and bafflement among the organizations decision makers. Managers in every organizational level are closely engaged in this turbulent period. They are being required to reconsider customary definition of competition, value and service. Certainly a method for this great alteration has been a volatile development of internet. Moreover, the internet adaptation as well as the technologies adaptation has changed the path that many of the businesses developed in terms of strategies, competencies and models. E-Business is the process and strategy of meeting business drivers and also initiatives with the technology drivers as well as information services especially relating the internet. It plays a crucial role to the organization for profit maximization and sustain in this dynamic world. It is a technology driven. It essentially increases the value of the organization. Customers are the essential part of the organizational vision and strategy. So, it can be easily said that building a long term as well as loyal relationship is a key to the profitability for the organization. Furthermore, modern technology has made a good classification in

Online classes in the University of Dubai Essay Example | Topics and Well Written Essays - 750 words

Online classes in the University of Dubai - Essay Example However, the demand for online degrees is dominant method of attaining knowledge in the world. Online degrees acquired from accredited universities are valuable as a degrees obtained from a campus. The University of Dubai should start offering accredited online courses in collaboration with other international institutions to allow students and working adults attain higher education in a convenient and flexible manner in line with the global education demands. However, the collaboration with other international institutions to offer online courses may expose most students to substandard and unaccredited academic programs since some overseas institutions do not meet the strict conditions for offering online courses in the UAE, which leads to the offering of untestable degrees to unsuspecting students (Swan 1). Indeed, the UAE government has been issuing warnings about substandard and unaccredited degrees where they request the students to confirm with the Ministry before registering for online studies since the ministry does not recognize online courses offered by overseas institutions (Swan 1). After all, the Ministry has established strict conditions for online study in the UAE, which include supervision by a UAE cultural attachà © or embassy staff thus complicating the process of offering online courses in UAE. As such, starting online courses will be a complicated and expensive case for UD that may jeopardize the university’s q uest to offer the  highest standards  in higher education. There are numerous economic hardships in Dubai where potential students focus on professional and personal activities to improve their lives. In fact, many students are either working part time or full time and thus cannot afford energy or time to devotedly study in a semester-like routine applied in the University of Dubai (GCC Scholarships 1). As such, although such students and working

How to move into a new home Essay Example | Topics and Well Written Essays - 500 words

How to move into a new home - Essay Example It requires a high level of commitment that is demanding, both financially and physically. Further, moving into a new home is a long process that should begin well before the final day that a person moves. Following a systematic procedure however reduces the involved strain. The first step in moving into a new home involves planning for the proposed move. Even though many people who think that it is not important overlook this stage, it determines the efficiency of the entire process. Planning for the move should be done prior to moving out of the old home and include many considerations such as when to move out of the old home, when to move into the new home, agency to use for moving and possible intermediary processes and challenges between moving out of the old home and moving into the new home. The major significance of planning is that it identifies possible challenges in the process and prepares an individual. Once planning has been done and the moving dates established, renovation of the new home follows. This is done according to the plan and needs to be completed well before the scheduled dates for moving. This stage ensures that possible problems in the new home such as required paintings and repair of broken pieces are fixed. All this can be done through renovation agencies or through direct contracting of renovating personnel. It is followed by, or may be concurrently done with packing of belongings in the old home. Determined by the period in the planning, packing of the property to be moved should be done in such a way that it is complete before the moving out date. This can be done personally or with the help of contracted individuals. It also involves making decision on what to move out with so that one does not pack unnecessary things. Once packing is complete, an individual should consider the things that will lack in the new home. These

The Education System Essay Example | Topics and Well Written Essays - 1750 words

The Education System - Essay Example What measures are we willing to take in order to achieve it What system are we going to introduce to our education so that we could produce individuals fit for this society Are we willing to sacrifice and violate some values such as the values of privacy and freedom just to attain this so called "perfect society" And if we do, will it be worth it What would have become of us as human beings Education is one way to implement discipline or a desired behavior of any sort. After all, it is undeniable that a nation's education system greatly influences the kind of citizens it has. The people's discipline, values, and way of living are all affected by the kind of education they were able to attain, since we all know that, before being exposed to the real world where we have to work, we have to go through education. Unless we are home schooled and aside from outside influences, we learn everything else in school: manners, culture, academics. If the education system of a society can be altered and controlled by one person, there is a great chance that he will gain control over all of the society. In Paulo Freire's "banking theory of education" from his book Pedagogy of the Oppressed, he argues that society uses education to avoid people from intervening in what they have created as the perfect society. They have come up with a system that does not allow students to think; rather they are only receptacles of teachings or deposits. He said that "the banking concept of education regards men as adaptable, manageable beings. The more students work at storing the deposits entrusted to them, the less they develop the critical consciousness which would result from their intervention in the world as transformers of that world". In this concept, students receive what the teachers give. They don't have a perception or an opinion of their own. They are only to record, memorize, and repeat without thinking. (Freire, Chapter 2). This way, it will be sure that no one stands up to change anything in the system. "The more completely they accept the passive role imposed on them, the more they tend simply to adapt to the world as it is and to the fragmented view of reality deposited in them". Thus his idea of the students being the "oppressed" and the education system being oppressive because the system has removed the students' ability to think creatively and at the same time, be contributors to the learning process so they don't only listen. Michael Foucault's concept of Panopticism, on the other hand, introduces a mechanism that involves instruments, techniques, and procedures to be able to suppress and control people's minds to make sure that discipline "reigns over society as a whole" (Foucault, Part 3: Discipline). Although this is a completely separate idea, the concept of gaining power and control is the same with Freire's "banking concept". In Foucault's book Discipline and Punish, Part Three, he compares panopticism with a plague affected town. The plague can be an illness, or a symbolic disorder of rebellions, crimes, and vagabondage. In order to contain this plague and avoid any "contagions", a system was built to supervise each and every citizen in all their movements. The town was closed and they were prohibited to leave town in pain of death. All events were under surveillance and everything was recorded. From this concept, Foucault discusses a style of architecture from Jeremy Bentham's idea wherein

Dell Goes Back to its PC Roots Essay Example for Free

Dell Goes Back to its PC Roots Essay Dell is a computer company that made its name by first selling personal computers directly to customers through their website, catalogs, and over the phone. As time passed, Dell expanded into related product lines while battling aggressive rivals such as Hewlett Packard and Apple, striving to be the number one consumer brand in the United States. Despite considerable research and marketing investment, Dell’s strategy to expand into other related product lines did not succeed, and the company was forced to regain its focus on PC sales. This case includes the steps taken by Dell to uphold its legendary PC roots. Key Marketing Issues †¢Brand – A name, term, design, symbol, or other feature that identifies one marketer’s product as distinct from those of other marketers. Dell is shining up its brand by improving customer service, which is especially important as PC sales grow more slowly throughout the industry and competitors dig in to defend market share. †¢Early Adopters – People who adopt new products early, choose new products carefully, and are viewed as â€Å"the people to check with† by later adopters. Dell is not looking to pioneer revolutionary new lines for early adopters, but has gone back to their PC roots, emphasizing related home office products. †¢Innovators – First adopters of new products. †¢Line Extensions – Development of a product that is closely related to existing products in the line but is designed specifically to meet different customer needs. Over the years, Dell has expanded into related product lines while battling rivals, hoping to obtain larger revenues. †¢Product Line – A group of closely related product items viewed as a unit because of marketing, technical, or end-use considerations. Over the years, Dell has expanded into related product lines while battling aggressive rivals, hoping to derive an ever-larger portion of revenues and profits from a wider mix of products for use beyond the home office. †¢Product Mix – The composite, or total, group of products that an organization makes available to customers. Dell has returned to its PC roots, emphasizing computers and laptops, inkjet and laser printers, networking equipment, and related products for home office use, after the failure of their consumer electronics strategy. †¢Product Life Cycle – The progression of a product through four stages: introduction, growth, maturity, and decline. Dell introduced the Dell Digital Jukebox and Dell Music Store to compete with Apple’s iPods and iTunes store. However, Apple had so much momentum that Dell was forced to discontinue its own brand of music players. Personal Case Analysis I learned that Dell first made is name selling personal computers directly to customers through its website, catalogs, and phone orders. With a long history of marketing technology-based products, Dell has become a well-known U.S. brand. Despite considerable research, Dell’s attempt to enter the lucrative $100 billion world of consumer electronics did not succeed. Although Dell faces intense competition from other consumer electronics companies, they never stop looking for new ways to shine up its brand by improving customer service, an especially important step as PC sales grow more slowly throughout the industry and competitors dig in to defend market share. Case Questions 1-Why would Dell not pioneer revolutionary new products for innovators and early adaptors the way its competitor Apple does? According to wsu.edu, an early adaptor is a person who quickly adopts something new-usually a technological innovation. Our text defines innovators as first adopters of new products. Today Dell has gone back to its PC roots, emphasizing computers and laptops, inkjet and laser printers, networking equipment, and related products for home and office use. Because of its’ failed attempts to launch new products, the company is not looking to pioneer revolutionary new lines for innovators or early adopters. Instead it adds new features to products with a proven market, finds ways to make production more cost effective, and seeks to distribute both Dell and non-Dell products as efficiently as possible. 2-In what stage of the product life cycle do personal computers appear to be? How does this explain Dell’s attempt to expand into consumer electronics? According to answers.ask.com, a product’s life cycle describes the stages products experience when introduced to the market. There are four general stages including: introductory stage, when marketers raise awareness of the product; growth stage, when increase in market share is sought; mature stage, when producers of the product have maximized market share and minimized costs and the decline stage, when competitors entering the market erode market share and profits begin to decline (anwers.ask.com). The stage that Dell’s personal computers appear to be in is the maturity stage. With a long history of marketing technology-based products, Dell has become a well-known U.S. brand. Their management saw the brand as a strength to exploit in marketing new flat-screen televisions, tiny digital music players, and other non-computer products. Dell launched its consumer electronics items just as major technological developments were roiling the industry and changing how consumers buy and use such products. Dell was caught in the crossfire of intense competition. At the start of the consumer electronics initiative, the company introduced the Dell Digital Jukebox and the Dell Music Store, putting it on a competitive collision course with Apple’s popular iPods and iTunes store. Dell discontinued its brand and has been reselling products made by Samsung and other manufacturers. This allows Dell to satisfy customer demand for certain for consumer electronics without incurring the high cost of research and development. 3-How far can Dell widen its product mix without hurting the company’s credibility? For example, what might be the impact of new products such as Dell motorcycles or Dell frozen pastries? According to enotes.com, the product mix of a company, which is generally defined as the total composite of products offered by a particular organization, consists of both product and individual products. A product line is a group of products within the product mix that are closely related, either because they function in a similar manner, are sold to the same customer groups are marketed through the same types of outlets, or fall within given price ranges. Over the years, Dell has become a popular U.S. brand, which was viewed as a strength to emerge into the market of new flat screen televisions, digital music players, and other products. Although Dell did a considerable amount of research and development to make these products a success, the strategy did not succeed. For this reason, Dell should not attempt to widen its product mix, because it has been proven that doing so will hurt the company’s creditability. Dell motorcycles or Dell frozen pastries would definitely hurt the company’s creditability, because they are known as a number one computer company. Dell should continue to develop and emphasize computers, printers, and other home office related products to maintain its creditability. Conclusions For Dell to continue to successfully market to its consumers and uphold its legendary PC roots and name brand, they must develop the optimal product line by understanding buyers’ goals. The product life cycle is also an important concept to make sure the introduction, alteration, and termination of a product are timed and executed properly, helping to better maintain profitable products and drop unprofitable ones. Although Dell does not pioneer revolutionary new products for innovators and early adopters the way its competitors does, they stand strong in the PC market. Line extensions, however, are used to successfully take market share from competitors.